About Us

Our Mission
At Roots & Crops, our mission is simple: to bring you the very best of Greece. From the rich, golden sweetness of organic honey to the robust flavor of extra premium olive oil, our carefully curated selection of Greek foods is sourced from small, trusted producers who pour their heart into what they make. We’re not just about selling great products; we’re about sharing the stories of passionate makers with you. Every jar of sugar-free jam, every pack of legume pasta, is a taste of Greece, crafted with care and delivered to you with love.

Our Story
Roots & Crops was born in 2015 with a simple goal—bring premium, authentic Greek food to the people who appreciate it most. We started small, focusing on the local market in Greece, but our vision has always been bigger. In 2024, we’re thrilled to expand our reach to Europe, making it easier for people like you to experience the true flavors of Greece. What started as a passion project has grown into a movement that connects small Greek farmers and artisans with food lovers across the continent. We’re committed to sharing the best of Greek food and supporting the local producers who make it all possible.

Our Values

• Quality: Every product we offer is handpicked from small-scale producers who uphold the highest standards of quality. For us, it’s not just about what’s in the product; it’s about who made it and the care they put into it.
• Sustainability: We believe in doing things the right way—sustainably. Our products are crafted with the earth in mind, using methods that respect both nature and tradition.
• Customer Care: Our commitment to you goes beyond delivering the finest products. We’re dedicated to providing a seamless, fast, and affordable delivery experience so that your order arrives quickly, and you feel taken care of every step of the way.
• No Overpricing: Unlike many stores that mark up prices when selling abroad, we strive to keep our pricing fair and transparent. Any price adjustments are made solely to cover the additional logistics costs of delivering from our warehouse, as well as the necessary expenses for promoting our website in foreign markets. We believe that great food should be accessible without the inflated prices.

Why Choose Us?

• Fast Delivery: We understand that when you’re excited to try something new, you want it delivered quickly. Our efficient delivery system ensures that your Greek treats reach you in no time.
• Pure Ingredients: No additives, no artificial colorings—just the pure, natural ingredients from the heart of Greece. Taste the difference that comes from quality and authenticity.
• Supporting Small Producers: When you choose Roots & Crops, you're not just buying premium products. You’re supporting small, family-run farms and artisanal producers who craft each item with care and dedication.

Meet Our Team
Behind every order is a team that genuinely cares about your experience.

Hi there! This is me, standing in our olive groves. It fills my heart with joy that I’ve finally been able to turn my long-time dream into reality—opening this little e-commerce store to share the best Greek products with you. I’ve thought about doing this for many years, but between the lack of e-commerce know-how and the busy rhythm of life, I just couldn’t get started. But with the help of two wonderful young software engineers from our village, who’ve been absolute stars in bringing my vision to life, I’m excited to finally make it happen. They prefer to remain anonymous for now, but I hope one day they’ll be ready to share their faces with you, and we’ll all take a photo together to celebrate the journey. I truly hope you enjoy browsing our website and discovering the flavors of Greece. If you ever have any questions, or if there’s anything you’d like to share with me, don’t hesitate to reach out to me directly at my personal email: kseni [at] rootsandcrops.com. And by the way, if you look closely in the background, you’ll spot my dog, Ermhs. He’s my faithful companion, always by my side. These days, though, he’s more interested in playing with my grandkids than with me—something I can’t really blame him for! Thank you for being a part of our journey. I’m excited to have you with us!

• Agricultural Experts: With over two decades of experience in agriculture and food production, our team ensures that every product we offer meets the highest standards of quality.
• Tech and Logistics Professionals: Our dedicated tech team ensures a smooth, efficient shopping experience, while our logistics experts handle your orders with care, making sure they arrive on time and in perfect condition.
• When buying from us, you are not giving money to some big brand so that the managers can buy more luxurious cars. You are helping small family producers and us, make an honest leaving and continue do what we love more, make healthy and premium foods without artificials and chemicals, available to everyone.

Every member of the Roots & Crops team shares a commitment to one thing—bringing you the best of Greece, with a personal touch that’s hard to find anywhere else.

Our Brands
We work closely with the brands you see on our website, and we believe in the value of true partnerships. We’ve visited every producer we work with, ensuring their products meet our high standards. More than just business relationships, these connections are built on trust, respect, and a shared love for Greek food.

Join Us
We invite you to explore our range of premium Greek products and savor the authentic taste of Greece. Whether you're looking for honey that tastes like sunshine, delicious sugar-free jams, healthy legume pasta, or olive oil to elevate your meals, Roots & Crops has something special waiting for you.

Thank you for supporting Roots And Crops. We’re excited to share the flavors of Greece with you, and we can’t wait to be a part of your culinary journey!